Office/Personnel Policies & Procedures
Operations
Office Conditions
General maintenance, outside clean-up, kitchen, garbage, recycling, lease expiration, Other issues.
Procedures
Review of procedures for Order entry and processing, checking inventory, short lists, blue folder, print shop processes for shorts, print shop processes for new items, shipping orders, billing, bill collection, printing and shipping backorders.
Shipping/warehouse - Ann
- Review of staff and staffing. Teacher guides. Samples.
- Need any suggestions for simplifying backorder shipments. Shipping costs alone per package range:
NC GR 3 READING COMP 2-lb $5.99
WA GR 4 READING COMP 2-lb $5.50
WI GR 6 READING COMP 2-lb $6.06
GA GR 1 SKILLS FOR AS 1-lb $4.32
OK HEALTH TOPIC H 1-lb $5.89
VA GR 8 MATH Practice Test 1-lb $4.15
- Discard non-producing states?
D. Inventory Report - Covington
Copiers/Printers
Status report – costs, maintenance, usage, other issues
Print Shop - Joe
Review of staff and staffing. Exchange binder for glossy finisher?
Sales/Order Processing - Anna
Review of staff and staffing
Currently: Vicki Flex Time/8:30 – 5:00
Pam 8:30 – 5:00
Janet 8:30 – 2:00 (or 3:00)
Anna 9:00 - 5:30
Sharon 9:00 – 5:30
Chia-Hui 9:00 – 2:00
Marji 12:00 – 5:00 (Mon-Wed-Fri)
Ioanna
H.K. SIMON
Review of marketing, editorial, newsletters, websites.
Statistics from Anna, Sarah, Peter, Steve.
Offer health newsletter? To dentists/chiro’s?
As a e-mail service with free-pass-on – for $36 or $8 a year?–
As public service if we do it for teachers?
Print version they can copy and distribute to patients?
As a health news column?
Is it worth investing $199 chiro and $249 dentists to buy lists which are largely duplicates but may have ? new names?
Renaissance
Complete review of status
Workbooks
Editorial
Backorder report
Complete competitive analysis
I. New Books
- Reading Comprehension or Use for RC Practice Tests???
From Reading Objectives Plus - Grades 3-8!
Basic Understanding and Literary Elements (Objectives 1 and 2)
Reading Strategies (Objective 3)
Critical Thinking Skills (Objective 4)
Math
From Existing Math Books? – Grades 3-8?
Numbers and Computation
Algebra and Geometry
Data Analysis and Statistics
II. Upgrades
Add practice tests to LA, MATH, RC books? PT availability report – only MO and NJ Math have been updated? Add in book or as hand-out in teacher guide?
Improve teacher guides with blackline masters? Use Language Arts Objectives in states where they don't sell well? Cloze Reading in non-CT states? Key Docs and American Narratives with American History Titles? Healt with Science titles?
Where do we stand on redoing LA and Skills for Assessment and paying Swalm royalties?
Science - develop specific science booksfor certain states - report on which states would take the least work - which states does science sell best?
Math - redo NJ books -to make longer?any other original states?
Redo?
- Math Problem Solving
- New Jersey Math
- Language Arts – Swalm?
- RC A-C
- Math A-F?
- RC LP titles?
- More State Specific Math?
- More State Specific RC?
- Science = particularize to meet state objectives – Sarah – Tracy’s Texas report.
- Social Studies – Ohio grade 8 test – where else?
- More Practice Tests? Math? LA?
- Fill in states?
- New states?
L. Skills for Assessment – New NJ practice tests? Add NY?
Marketing
Space Ads – Rick
Delaware Administrators 1/4 page
Others?
Google Ads – Rick
Website
Sarah has made changes – where do we go from here?
Newsletters
Complete report and analysis
Free on-line content?
See this website:
We can do a similar one with the same content and different questions – we can probably find other feeds – (we already have health feeds and medieval history) I’m sure there is math somewhere. Does it help promote our books?
Or put our own content up?
Shows
Analysis and report on shows attended in the last year –
Upcoming shows – Which ones to go to?
New Jersey
ACSD – New Orleans
NCTM
Regional Conferences
Fall 2007
Jun 8-10
Florida League of Middle Schools
Options Booth
Sarasota, FL
Sep 6-9
Florida Reading
Options Booth
TBA
Sep 20-21
North Carolina Charter School Conference
Options Booth
Durham, NC
Oct 11-13
Florida Council of Teachers
of Math
Options Booth
TBA
Oct 17-19
Georgia Council of Teachers of Math
Options Booth
Eatontown, GA
Oct 19-20
Ohio Council of Teachers
of Math
Options Booth
Columbus, OH
IRA
Annual Convention, May 4–8, 2008, in Atlanta, Georgia,
November 15-18, 2007
New York, New York
"Mapping Diverse Literacies For the Twenty-First Century: Opportunities, Challenges, Promising New Directions"
New York: "Speaking from the Margin: Critical Literacy and Social Justice," Nov. 15, 2007, New York City. New York State English Council. Program proposal deadline: Apr. 30, 2007. (http://www.nysecteach.org)
Policies
Change minimum Order for Teacher guide to 20?
Pricing
Increase price for bigger books?
Increase S&H to individuals or minimum?
Package books as class pack (30,1) and school pack? (125,5)
Means redoing all cataogues, lots more codes,lots fo work.
Include practice tests in select books? Especialy some math books? Also languagearts?Especially in states where we laready have practicetests which do not sell very well?
(Analysis of availability and sales)
Even develop new practice tests? More math states? Fill in LA and math blanks?
RC? Comp? E&R?
Charge morefor teacher guides and include blackline maters?
Package bookstogether with poor sellers as blackline masters?
American History - Key Documents and Narratives for example?
Catalogue design
Test Prep Catalogue
Review two page spreads – what goes in test prep catalogue vs. curriculem state-by-state – review each statye’s sales - - review in light of packaging decisions above.
Rcview Proposed Curriculum Catalogue
How can we promote curriculum titles w/o sample mailings and with limited space for flyers in boxes?
Mailing plans
Review plans
Flyers?
Do we want to mail to Curriculum coordinators in districts where we don't have a name? Just assume that somebody in the district has that title or something close?
Respective quantities shown in chart in book.
Cut lists by school size or other criteria – mail biggest schools in marginal states?
37 mailings currently planned for the fall season:
20 boxes of 5 books/10 flyers,
7 boxes of 2 books/ 4 flyers,
10 Sampler self-mailers
Contents of Box Mailings: If we stick with the titles in the two 5-book box mailings, there will not be room for the planned number of catalogues. The Curriculum Catalogue is now up between 44 and 48 pages. If the Test Prep catalogue stays at 24 pages, there will only be room for one curriculum and two Test Prep catalogues in the Middle School boxes, and perhaps three of each in the Elementary boxes.
The boxes we use accommodate a maximum of about 900 pages.
Middle School books:
Math Prob Solv 6 196
Rdng Obj 7 92
Math 7 112
Science 8 220
Reading Comp 8 184
Total Pages 804
Left for Catalogues 96
Elementary books:
Math Prob Solv 4 200
Rdng Obj 4 68
Math 5 112
Science 4 136
Reading Comp 3 176
Total Pages 692
Left for Catalogues 208
Books in Mailing
We need to particularize mailings by what sells best in each state. Reading objectives doesn’t sell well in many states – what does? In ELA states we need to include an ELA book. In CT an Edit and Revise book. Florida composition? Sold great last year, not so far this year.
Literature in Context (White Fang) 2,500 copies in inventory. Put in a mailing?
Literature in Bloom (4th Grade Nothing) 2,000 copies in inventory. Mail to whom?
More than one mailing to best markets?
Flyers in Mailing
Should we include so many flyers? Cost between $.40 and $.50 each. Sending half as many flyers would save $2 – $2.50 / package, or $60,000 – $75,000 for the fall.
Mailing Location
Past Mailings
Complete report on all past mailings. Sales by state, by subject, per school.
Future Mailings
Plan August, December, March mailings – distinguish between best states, medium states, marginal states. Non-target states
Mailing Lists
Principals vs. coordinators vs. customers
Delivery Service
UPS vs. Post Office
Box Design/Packaging
Contents
Books, pamphlets, Letters
Try samplers or stand-alone catalogues again?
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